When it comes to selling cereal, you need to think outside the box. That is, you need to focus on your packaging and not just the quality of your product. Most consumers will not remember whether your cereal tastes good or has some special health benefit.
They won’t care about how many vitamins or minerals are in each serving. What these shoppers will remember is how the cereal looks.
In this blog post, you will learn how to design attractive and effective blank cereal boxes that stand out from competitors and drive sales. Get tips on what makes for great package design and see examples from other brands that you can follow when creating your own packaging.
What Makes a Good Cereal Box?
The most important characteristic of a good cereal box design is the ability to draw attention. You want customers to pause and pick up your box from the shelf, and you want them to immediately recognize it as yours.
Beyond that, it’s important for your packaging to reflect the flavor and quality of your product. You don’t want your box to look cheap, uninteresting, or like it doesn’t fit the product inside.
That’s why it’s important to consider aesthetics when designing your packaging. Aesthetics also include how the packaging looks on the shelf when it’s next to competing brands. The goal is to make your blank cereal box stand out while still fitting in with the other cereal brands and brands that customers expect to see in the same section.
Why is Cereal Box Design Important?
Beyond just looking good, cereal packaging also needs to tell customers what’s inside. The front of each box should prominently feature the name of your cereal brand and the top and bottom panels should list the ingredients and nutritional facts.
With most products, you only have a few seconds to catch the attention of customers in a grocery store or online store. If you can’t get their attention with the front of your bagel boxes, you may miss out on sales.
• Find Out Who Your Audience Is
The first step in designing effective blank cereal box packaging is finding out who your audience is. The target audience of your cereal brand will have an impact on everything from the colors you use on the packaging to the artwork you choose.
Cereal is a product that is regularly purchased by children, so you will want to make sure your packaging appeals to both parents and kids. For instance, you may want to use bright and colorful imagery on your packaging so it appeals to children.
But you can add small details that adults will pick up on and appreciate, such as product names that are playful but also accurately describe the product inside.
• Decide on a Color Scheme
A color scheme is a set of two or three colors that are regularly used on the packaging. They can be featured in the artwork, like the main design on the front of the box or the brand name, and in the background of the packaging.
The color scheme can also be used for small design elements like the font of the ingredients list or nutritional facts. By using a consistent set of colors, you can create an overall look for your cereal boxes design.
• Find the Right Artwork for your blank cereal boxes
Artwork is another way you can visually tie your product to your brand and make it stand out on the shelf. You can use the artwork on the front of the box to name the product, use imagery to convey flavor or nutrition facts, or add other small details to the front of the box.
Visual details like the typeface you use for the brand name or the name of the cereal inside the box can have a big impact on customers. It’s important to choose the right artwork and font so they match your brand and reflect the overall look of the packaging.
• Add the Final Touches
The final touches you add to your cereal boxes packaging will make the design feel complete. This includes:
- Adding the small design details like the font of the ingredients list or
- The nutritional facts.
- FDA regulations use black letters on a white background.
- You can also use bold and colorful labels to highlight the positive aspects of your cereal.
- The “low in sugar” or “rich in vitamins” phrases can be printed in bold lettering on the front of the box.
It’s also important to make sure the font you use is visually appealing and easy to read.
Bottom line
The blank Cereal box design is an important part of the marketing process that many people don’t think about. If you want your cereal brand to succeed, you need to make sure your packaging catches the attention of customers while still following FDA regulations.
When designing your cereal box, you need to think about who your target audience is and what they want from the product. This includes the type of imagery they like and the type of information they want to see on the packaging.
