People open their phones 85 times a day on average. That’s a great number. That is why SMS open rates are far more than any other marketing channel. Thus SMS marketing is the best method for promoting any event.
SMS marketing means advertising and connecting with one’s consumers virtually via SMS. Businesses can switch from email to SMS marketing as they have far more effective results. One might think that their Instagram has a larger audience and engagement, but they must understand this!
One of the reports by Frost and Sullivan in 2010 showed that as compared to email marketing, open rates of SMS are about 98%.
It’s a big number to guarantee the success of your campaign or event. To know the basics of SMS features check this article to first improve your customer service and what it can do for one’s business.
No matter what the Event is, be it concerts, seminars, exhibitions, or sales, it is memorable when a large number of people join it. A larger audience makes remarkable promotion and publicity. Thus every business must gather more and more people for their events.
Create custom messages and campaigns
Even though one wants to keep their messages short, precise, and sweet. They still have all the creativity to send to their followers. Businesses can send messages before, during, and post an event, announce discounts, specials, early bird sales, and more!
There are limitless options but there are some important points to be taken care of:-
- Messages must be sent within business hours. Apart from business hours, messages should only be sent at times of events.
- Messages must be clear and precise and straight to the point. But make sure that the language is sweet and the reader does not feel that the brand is uncaring about the consumers.
- Do not use abbreviations, emoticons, and all caps.
- Messages must contain a call to action option/buttons (Click here, text to enter, show this text, purchase now, etc.
- Businesses must promote their option so that more and more consumers subscribe to their SMS service.
- Advertise, Special, promos, Deals, And Discounts.
Businesses must promote their opt-in by giving early bird offers to those who opt in.
People are interested in early bird offers, coupons, and discounts. Therefore such promises from the business lead them to subscribe to your opt-in.
Businesses can add coupon codes that are valid for a few hours so there is a sense of urgency to promote such deals.
Just because these coupons are only for those who opt-in to your SMS services, people are more likely to opt in.
Provide confirmation text, reminders, And Alerts.
Businesses should tell their consumers that the value of these SMS services is beyond the deals. These text SMS can also help them to be updated. One can set up automated confirmations for specific consumers. For instance, notifying the consumers about their purchases, updates about their order being shipped, thanks for shopping with us, updates of upcoming events, etc.
It is one of the most successful methods of better consumer engagement and open rates.
SMS marketing has various features. Some of these include sending text messages to customers who have opted-in about the announcement, cancellation, or postponement of an event. This does not require any extra cost and the cost can be easily covered.
It’s easy to include links
The biggest advantage of SMS marketing tools is that businesses can include links very easily. This makes purchasing easier for one’s followers.
By including links the reader has direct access to the tickets etc and will be more tempted to use the opportunity. To arouse a sense of urgency businesses can offer coupons or discounts with the expiry time.
Put any offer that suits you within Your text (CTA)
To grab someone’s attention within 160 one has to make sure that the offer comes up first not last.
This is a business selling point and the best way to catch someone’s attention. When messages are received on the phone screen it usually includes the first few words. The offer should be within these lines to attract the consumers to open the messages.
According to the reports from VoiceSage, 33% of SMS marketing text messages respond to the offers, and 47% of those respond and go on to make a purchase.
Always maintain the timing of the text messages.
This is always suggested when it comes to SMS marketing. It is necessary to understand one’s target audience and the most suitable time to connect with them.
These days everyone has their phones with them 24/7 receiving constant Alerts and buzzes. This is to attract their major attention one must keep a track of the best-suited time. Or in case they feel a bit annoyed they immediately opt out.
Businesses can use the insights of their social media platforms and emails to see when their audience is online or can engage the most. Only this method can give actual data and will help the business to better organize the campaigns. It will also guide when to send the messages. Businesses must keep in mind their consumer’s location and demographics to create tailored messages and deliver at the best time for their time zone.
How to manage an event via text message marketing?
To make any event successful following steps can be taken:
- Offer a discount
The best way to grab attention via text marketing is to give offers to consumers.
- Promote ticket Sales
Businesses must use text messages to let customers know when the tickets to the events are available. In the case of a large subscriber, one can segment their audience.
- Promote event reminders
Businesses must use SMS marketing to promote their events by sending event reminders. This reminds the users of the upcoming event and grabs their attention in their busy schedules. They are more likely to click on the link with frequent reminders as compared to the one-time messaging notification.
- Message your existing contacts
Apart from consumers, businesses must not forget to message their existing contacts. The presence of friends and family makes the event successful and improves the image of the business.
How to use SMS marketing during an event?
The text message services of the business should not end with the start of the event. They should continue to engage with the guest in attendance.
- Hold Sweepstakes
One must utilize the opportunity to host a text-2-win Sweepstake. Businesses must offer a chance to win some exclusive merchandise etc to the audience.
Audiences are just supposed to send a keyword in order to win the Sweepstake.
- Send a poll
Businesses can send various polls to engage with the audience at the event.
One can also collect in-event feedback ( how is it going etc) via a poll in the event itself.
This will also help the business to make sure the people are not getting bored.
The best method of promotion is via SMS marketing because of the reasons mentioned above. There are few more methods of promoting an event such as social media platforms, magazines, newspapers and many more. However, in order to make sure that audience’s step out of their doors and stop at your venue, one must appear on their phone screen. This can be done via SMS marketing only.