Are you using social media to advertise your company? If this is the case, it’s critical that you make sure your efforts are bearing fruit. There are a number of measures you may watch to see if your social media campaigns are performing. You can fine-tune your social media marketing tactics by keeping your eyes on this information shared by Fella Technologies:
Where To Find Social Media Metrics
The statistics and reporting interfaces for each social media network are unique. While the nomenclature of tabs the measures may differ from channel to channel, we’ll stick with the essential KPIs that apply to all social media.
Information about your social media channels may be discovered under the Insights tab on Facebook, Instagram, and LinkedIn. You must have a Facebook Business Page, a LinkedIn Company Page, and an Instagram Business or Creator Account to access Insights.
Visit these reports often for each platform to get an idea of what is and isn’t working in your marketing strategy. Our recommendation is to use a social media reporting tool if you don’t have the time to generate data for each platform one by one.
Social Media Metrics To Track
Engagement
Interaction with your account is measured by the frequency and volume of those interactions. To see how your content resonates with customers, use this tool. LIKES, COMMENTS, SHAREs, CLICKs, SAVEs, STORY VIEWS, and ACCOUNT MENTIONS are all examples of engagement.
It’s important to look at engagement as a whole when developing or refining your social media marketing plan rather than narrowing your attention to a single area. This doesn’t mean that an article that gets a lot of likes, but not as many shares is a bad thing. A second look at the material may be necessary if users aren’t reacting to a specific call to action, such as “Comment below” or “Sign Up Now.”
Growth Rate and Awareness
When it comes to increasing page growth and brand exposure, FOLLOWERS and REACH are two of the most crucial KPIs. Users who have subscribed to your page are said to have “followed” it. A follower’s reach measures how many people have seen a post. The amount of people who have viewed your article gives you an idea of how many people are interested in what you have to say.
While some may consider the number of people who follow you to be a vanity statistic, it is actually an important part of determining your overall Reach. You need to know how many social media Followers you’ve accrued over time when devising a strategy and setting a target to expand your brand’s Reach.
Observe what kind of content you uploaded during the time when you had the most followers. At this point, how many people are you able to reach through your content? The type of material you post may need to change if your brand’s Reach is high but you’re not gaining new followers.
Keep in mind that having a huge number of followers and a wide audience does not guarantee a high level of interaction. When it comes to enhancing user engagement, valuable content that is both intriguing and appealing is a must-have.
Return on Investment (ROI)
Obviously, if you’re spending money and time on social media marketing, you’ll want to keep tabs on your ROI. What is the procedure for accomplishing this? Analyze the number of people who found your website or came into contact with your business; as a direct result of their interactions on social media.
If Google Analytics is properly configured, you can keep tabs on this. It is very likely that you will be keeping an eye on ‘Social’ when it comes to reporting. Additionally, it’s divided down by network so that you can identify the exact source.
Finally, utilising a client relationship manager, you may monitor direct sales and social media messages. Setting this up and keeping track of it will be a breeze if you run an ecommerce store.
Importance of Tracking Social Media Metrics
You can tell if your social media marketing approach is working by tracking and analysing these fundamental social media data. To get the most out of your social media efforts, keep track of these metrics and change your plan accordingly.
“You can’t improve what you don’t measure,” as Peter Drucker famously observed.
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