Boxing Day has become a day when retailers can expect to make the most money in recent years. In 2018, only £ 8.8 million in sales were recorded on Boxing Day. In the UK, it was a record-breaking day for spending. Over 27 million people made purchases across the nation. A noteworthy black friday sales outcome compared to the £ 12 million spent over Christmas and New Year’s combined.
According to studies, the cost will be comparable to or higher in 2019. The projections show that offline and online sales will rise by up to 16% from the previous year. Boxing Day fever is spreading to more nations, including the United States, and is regarded in the United Kingdom as being more significant than Black Friday boxing glove deals.
In comparison to regular activity, Boxing Day traffic increased globally. The top 10 countries with the most activity were the United States (25%), the United Kingdom (106%), Spain (33%), Canada (136%), France (24%), Poland (96%), Germany (35%), China (32%) and Russia (14%). Consumers cite free shipping (69%) and better offers and discounts (51%) as their top two reasons for shopping online on Boxing Day.
The Story of Boxing Day
The tradition of Boxing Day dates back to the 19th century in the United Kingdom. Boxes containing cash or gifts were delivered to retailers on the first day of the week following Christmas. The box was given as a sign of gratitude for their assistance throughout the year. To minimize the presence of Christmas inventory products, retailers today no longer receive anything but instead give it to their customers through steep discounts. Customers can take advantage of up to 75% discounts on this day and throughout the majority of January. As a result, global traffic can increase on Boxing Day by up to 47% compared to Christmas Day and up to 32% overall. Online users in the US increased by 52% on December 26 compared to December 25.
How Can Boxing Day Be Used Effectively?
Similar to Black Friday boxing glove deals, brands like Infinitude Fight wait to make their highest volume of seasonal sales on Boxing Day. This indicates that an onslaught of deals and huge discounts will be prevalent. What can you do to stand out from the competition? Personalization.
Make sure you have a variety of discounts ready, for instance, to entice repeat business from your clients. Offer special discounts or free shipping if they purchase a certain number of items. You can choose between discounts depending on how many items you buy or how much you spend. AI has the benefit of being able to recognize patterns and produce actions based on these activities.
In the case of Recommend, you can let your customers know that the discounts have begun before your rivals by using push notifications. You can also display real-time stock information to give buyers a sense of urgency. To increase sales, use cross-selling. Pay close attention to your trends and use strategy. In terms of shopping, Boxing Day is one of the most significant days of the year. It is especially important to be ready and have efficient logistics and shipping.
Saving Boxing Day Sales
Boxing Day is now ignored in the midst of the hoopla surrounding Christmas, New Year’s, and Black Friday.
Boxing Day has been hampered by the popularity of online shopping, which helped to fuel Black Friday excitement. By the time Boxing Day arrives, consumers are “discount fatigued” from all the discounts they have been subjected to.
According to the data, retailers need to come up with fresh ideas for Boxing Day sales. We outline a successful plan for retailers looking to profit from Boxing Day specials below.
Discount Fatigue
In the past, most purchases were made at stores with physical locations. It was localized in many ways as a result of geographic restrictions. Sales were coveted and infrequent. Discounts are, however, almost always available online when shopping online. As a result, discount fatigue has become a new term in the industry.
This is yet another aspect, that has dampened consumer enthusiasm for retailers’ Boxing Day efforts.
Shrinking Boxing Gloves Day Sales
If you work in high street retail, you may be aware of the depressing decline of Boxing Day. Retail sales on Boxing Day 2018 were down 0.9%, according to a BBC report. The report states that the decrease in sales from month to month in December 2018 was the biggest monthly drop since March 2017.
One group of people reporting a decline in holiday season sales was retailers. The British Retail Consortium ranked it as the worst Christmas season in a decade due to the severity of the decline.
How To Make Sales On Boxing Day
Boxing Day, once one of the busiest shopping days, has undergone change. In the midst of an onslaught of discounts aimed at consumers, retailers are noticing signs of “discount fatigue.” The visibility of retailer offers has decreased.
Still, some strategies are effective. Targeting online consumers, particularly those who use mobile devices, offers compelling opportunities for innovative retailers. High street retailers will probably continue to sell more goods to foreign tourists thanks to the weak pound.
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